- Propelle is a London-based investment platform designed specifically for women to help close the gender wealth gap and empower women financially.
- Founded by Ayesha Ofori, a former Goldman Sachs executive, Propelle combines community support, financial education, and investment options tailored to women.
- The platform offers traditional investments like ISAs and funds, as well as alternative investments such as art, wine, fractional real estate, and start-ups.
- Users can align their investments with personal values, including sustainable and Shariah-compliant choices.
- The app is free to download and provides features like general investment accounts and monthly webinars, with advanced content available via subscription.
- Propelle has raised over £1.2 million in pre-seed funding, with 90% of investors being women.
- This launch is significant against the backdrop of declining financing for female-led fintechs in the UK, which dropped to 7% in H1 2024.
- The company plans to add features like digital financial planning, goal setting, and risk assessment tools in the future.
