Walmart: Partners with Shopify to expand its online marketplace
- Walmart announced a new partnership with e-commerce shopping platform, Shopify, now used by over 1 million businesses
- Then the deal will open Walmart’s Marketplace to Shopify’s small business sellers
- The partnership will greatly expand the reach of the participating brands by placing them in front of Walmart Marketplace’s 120M monthly visitors
- Walmart, meanwhile, has been steadily working to make its own marketplace a more competitive offering
- The partnership arrives at a time when the coronavirus pandemic has sent record numbers of consumers to shop online
- With the launch of the Shopify integration, Walmart’s focus will be on those brands that can meet its shoppers’ needs
