Sunday, December 22, 2024

US-based Citizens State Bank taps Revio to fuel customer growth

  • Citizens State Bank Partnership with Revio:
    • Indiana-based Citizens State Bank of New Castle has selected Revio as its analytics and insights provider.
    • The bank has entered into a partnership with Revio to drive customer growth.
  • Revio’s Customer Insights Platform:
    • Founded in 2020 and based in Austin, Texas, Revio operates a customer insights platform.
    • The platform transforms bank data into actionable insights using machine learning and data models.
    • Focuses on community banks, revealing customer expansion opportunities for retail and commercial banks.
  • Utilization of Insights:
    • Insights from the platform can be utilized by sales teams, marketers, loan officers, and relationship managers.
    • Enables a more tailored customer experience by understanding customer needs.
  • Impact on Customer Relationships:
    • Equipped with a greater understanding of clients, Citizens State Bank aims to offer more personalized solutions.
    • Justin Dunmyer, Chief Digital Officer at Citizens State Bank, emphasizes that the partnership with Revio will contribute to identifying customer needs and enhancing customer relationships.

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