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TNS and the Commonwealth Cyber Initiative Publish Concept Paper on Branded Calling

TNS and the Commonwealth Cyber Initiative Publish Concept Paper on Branded Calling

  • TNS and the CCI have published a concept paper on branded calling and its impact on consumer behavior
  • The report emphasizes the importance of STIR/SHAKEN and the positive impact branded calls can have on businesses 
  • A webinar will be hosted on May 4th to discuss insights from the paper
  • Branded calling can help businesses reduce unwanted calls and improve the customer experience
  • The partnership was driven by the rise of unwanted robocalls in recent years and the need for businesses to engage their customers
  • Dr. Eric Burger, the Research Director of CCI and a Research Professor at Virginia Tech co-authored the report
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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