TNS and the Commonwealth Cyber Initiative Publish Concept Paper on Branded Calling

TNS and the Commonwealth Cyber Initiative Publish Concept Paper on Branded Calling

• TNS and the CCI have published a concept paper on branded calling and its impact on consumer behavior
• The report emphasizes the importance of STIR/SHAKEN and the positive impact branded calls can have on businesses 
• A webinar will be hosted on May 4th to discuss insights from the paper
• Branded calling can help businesses reduce unwanted calls and improve the customer experience
• The partnership was driven by the rise of unwanted robocalls in recent years and the need for businesses to engage their customers
• Dr. Eric Burger, the Research Director of CCI and a Research Professor at Virginia Tech co-authored the report