- George Schmidt, formerly the senior VP of marketing at Tide, has been promoted to the position of regional CEO for the UK and Europe.
- Schmidt played a significant role in Tide’s growth, contributing to achieving a 10% market share in the UK while leading the Acquisition Marketing team.
- As the new CEO, Schmidt’s primary focus will be overseeing Tide’s expansion into Germany, marking the company’s first step into Continental Europe.
- Tide plans to introduce its business account and card offerings in the German market initially, followed by a gradual rollout of full platform capabilities.
- Schmidt brings a wealth of experience to his new role, having previously co-founded Arden & Schmidt, an IT solutions firm, and served in marketing leadership positions at companies such as Bellabeat and L’Occitane en Provence.
Tide names former SVP George Schmidt as new regional CEO for UK and Europe
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