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Smart AdServer: Acquires LiquidM | Fintech InShorts: Latest fintech news, analysis by experts

Smart AdServer: Acquires LiquidM

Smart AdServer: Acquires LiquidM

  • Financial details of the all-cash transaction were not disclosed
  • LiquidM has 23 employees, is on track to generate over €10M in gross revenue this year and is profitable
  • Founded in 2013, LiquidM also acquired by German media company Bertelsmann in 2016
  • Smart Adserver also says it set to grow its gross revenue by 35% to €125M this year
  • The company says it has been profitable every year since it launched in 2006
  • Smart’s core business is in Europe its clients include The Financial Times, Altice Media and Axel Springer

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