Pebble: Raises $5M in Seed Funding

Pebble Raises $5M in Seed Funding

• Pebble, a Cambridge, MA-based personalized investment-focused fintech, raised $5M in seed funding
• Backers included Jump Capital, NextView Ventues, and Cendana Capital
• The company intends to use the funds to expand operations and its business reach
• The company is a web app that allows people to personalize passive investment strategies using a technique called Direct Indexing
• Users tell Pebbl e what they want to own (or not own) and how much to invest and they calculate everything else and the brokerage executes trades quickly