Pebble Raises $5M in Seed Funding
- Pebble, a Cambridge, MA-based personalized investment-focused fintech, raised $5M in seed funding
- Backers included Jump Capital, NextView Ventues, and Cendana Capital
- The company intends to use the funds to expand operations and its business reach
- The company is a web app that allows people to personalize passive investment strategies using a technique called Direct Indexing
- Users tell Pebbl e what they want to own (or not own) and how much to invest and they calculate everything else and the brokerage executes trades quickly
