NPCI: A UPI awareness campaign in association with the payment ecosystem players
- NPCI incorporated in 2008 as an umbrella organization for operating retail payments and also settlement systems in India
- In association with the payment ecosystem players have cocreated an industry campaign “UPI Chalega” to promote UPI as Easy
- The campaign aimed to guide users towards the right usage of UPI and also help create a habitual change
- Targets the Indian smartphone users also to guide them on the ease of using UPI through various use cases
- The campaign targets users across all ages and aims to promote how to safely use UPI
- NPCI’s flagship product UPI allows users to transfer money on a real-time basis, across multiple bank accounts without revealing details of one’s bank account
