- Cashee, a mobile banking app designed for kids and teens, is set to launch in the Kingdom of Saudi Arabia (KSA).
- Founded in 2020, Cashee has three co-founders: Smeetha Ghosh (CEO), Brad Whittfield (CFO), and Gups Jutla (COO).
- The app aims to serve as a banking and financial education platform, empowering youth to develop better money habits.
- Cashee will offer a free mobile app and a prepaid Visa card to youth aged six to 18 years.
- While Cashee is not a bank but a technology company, it is backed by Saudi Arabia-based Arab National Bank (ANB), which issues its cards.
- ANB became an investor and stakeholder in Cashee in 2022, leading a $3 million Series A funding round.
- Previously, Cashee raised $1 million in a pre-seed funding round.
- In early 2024, Cashee unveiled a revamped brand identity and a new product, available in both English and Arabic.
- The app is currently available on an invite-only basis in the Apple App and Google Play stores in Saudi Arabia, with a broader market roll-out expected soon.
- COO Gups Jutla expressed pride in the launch, emphasizing KSA’s significance as an attractive market and Cashee’s mission to be part of its transformation.
Mobile banking app for kids and teens, Cashee, to launch in Saudi Arabia
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