Mediaocean: Announces Amino Payments as Blockchain Partner to Deliver Supply Path Insights for Programmatic Buys
- Mediaocean has united with Amino Payments as its inaugural partner to utilise blockchain technology
- The partnership to provide the first fully transparent media supply chain
- It also enabling spend optimisation across the programmatic media
- In partnering with Amino expands blockchain investments by Mediaocean also focused on enhancing trust and accountability in the supply chain
- The integration seeks to empower marketers and agencies to view programmatic supply path details tied to financial and contractual data
- They will also enhance the end-to-end ‘PO to payment’ view of contractual commitments across all media
