Mastercard: Launches new ‘trust’ tool with Microsoft
- Mastercard announced the launch of an enhanced identity solution designed to improve the online shopping experience
- Now more than ever, delivering a frictionless shopping experience is critical as retailers look to shift window shopping
- And, while consumers enjoy the convenience of shopping online, fraudsters also seek to develop new methods
- One of the growing types of digital fraud is first-party fraud, where a legitimate purchase is made online but later disputed
- Directly addressed these needs by enhancing its Digital Transaction Insights solution with next-generation authentication
- Digital Transaction Insights is used across a wide range of online checkout instances
