- Mastercard has agreed to acquire Swedish fintech Minna Technologies, specializing in subscription management, for an undisclosed amount.
- Minna Technologies, founded in 2016 and based in Gothenburg, offers B2B2C technology to help consumers manage their subscriptions through banking apps and websites.
- The firm serves over 120 million users and claims the widest global coverage for subscription and payment management.
- Gaurav Mittal, CEO of Mastercard’s Ethoca, highlights the value of subscription-related services for fostering long-term consumer relationships.
- The acquisition aims to enhance consumer experiences by simplifying subscription modifications, extensions, or cancellations.
- Minna’s services will complement Mastercard’s existing tools, helping manage merchant-consumer relationships and reducing disruptions.
- This deal follows Mastercard’s $2.65 billion acquisition of Recorded Future, an AI-powered threat intelligence platform, in September.
- The acquisition is subject to regulatory review.
Mastercard acquires Minna Technologies to upgrade subscription experience
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