Friday, December 13, 2024

Klarna: Unveils new campaign with Tan France championing inclusivity

  • Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances
  • Announces the launch of a new campaign ‘Clothes love all’ with celebrity designer, TV personality and stylist Tan France
  • Recognising that prejudice and discrimination is still a problem within the fashion industry
  • Klarna is challenging consumers to reconsider their views on fashion, from the eyes of the clothes themselves
  • The campaign explores the idea that prejudice within the industry comes from the people, not the garments
  • Using the new wish list feature within the Klarna app, Klarna has created a series of curated wish lists celebrating diversity within its app

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