Klarna: Introduces shareable shopping wish lists

  • Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances
  • Klarna creates new ways to make shopping social with the launch of followable Wish lists
  • Users can also follow and share Wish lists curated by brands, influencers, Klarna’s shopping experts
  • Klarna’s Wish list feature allows users to save and add products they want from any online store
  • Klarna will announce partnerships with popular influencers using the new feature to curate their favorite products via Wish lists
  • Klarna’s retail partners can also use the feature to create Wish lists related to certain events, such as weddings, holidays and graduations
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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