IKEA: Acquires Geomagical Labs
- IKEA Acquires 3D Home Furnishing Company Geomagical Labs To Enhance Virtual Shopping
- The financial terms of the agreement not disclosed yet
- According to Ingka Group, the acquisition of Geomagical Labs is a part of IKEA’s digital transformation
- Geomagic’s technology also will enhance IKEA’s customers to experiment with home furnishing by mobile capturing 3D photos of a room
- IKEA also will integrate Geomagic’s technology into its app and website
- This will facilitate direct purchases by virtually viewing IKEA’s furniture using photorealistic 3D representations to their place
