Hulu: Launches its viewer-friendly binge watch ads
- These “binge watch ads” utilize machine learning techniques to predict when a viewer has begun to binge watch a show
- The binge watch ad concept was first announced at Hulu’s annual NewFronts presentation in May
- The company regularly experiments with new advertising formats designed to better cater to a streaming audience
- Hulu defines a “binge” as a viewer watching three or more episodes of a series at a given time
- Offering brands the ability to sponsor an episode, ad-free, instead creates more positive sentiments among viewers
