Goldman Sachs reportedly seeks new issuer for General Motors credit card

Goldman Sachs Plans to Sell GM Credit Card Program
- Goldman Sachs is reportedly planning to sell its General Motors (GM) credit card program.
- The program allows purchasers and owners of GM vehicles to earn rewards through the GM credit card.
- Background:
  - Goldman Sachs acquired the credit card business from Capital One in October 2020 for $2.5 billion.
  - The bank beat out other bidders, including Barclays, for the acquisition.
- Current Situation:
  - Goldman Sachs has informed its Platform Solutions division of its intention to sell the business to a new issuer.
  - The bank is in the process of retreating from the retail banking market.
- Previous Ventures:
  - Goldman Sachs had previously launched a credit card scheme with Apple in 2019.
  - Reports suggest the bank is looking to offload its business with Apple as well.
- Retail Banking Retreat:
  - The bank has been gradually stepping back from retail banking, as evidenced by the sale of its personal financial management business and GreenSky.
  - The CEO, David Solomon, emphasized the focus on advancing the strategy for its core franchises amid the consumer business narrowing.