Former Starling Bank exec Helen Bierton to lead everyday banking for Lloyds

New Role at Lloyds: Helen Bierton, former Starling Bank executive, has joined Lloyds Banking Group as the director of everyday banking.
Role Overview: In her new position, Bierton will lead everyday banking services across all divisions of Lloyds Banking Group, overseeing current and savings accounts.
From Starling Bank: Bierton comes from Starling Bank, where she initially served as head of banking in 2018 and was later promoted to chief banking officer.
Wide-ranging Responsibilities: At Starling Bank, she played a key role in overseeing product and partnership developments, managing the third-party product marketplace, and leading Banking-as-a-Service (BaaS) offerings.
Athlete Background: Notably, Bierton represented Great Britain in archery at the Athens Summer Olympics in 2004 and contributed to Starling Bank’s partnership with the British Olympic Association in 2020 for the Tokyo Summer Olympics.
Santander Experience: Before her time at Starling Bank, Bierton held high-profile roles at Santander, serving for nine years, including as the director of products, with a focus on providing financial services for SMEs.