Forbidden Foods Completes acquisition of Blue Dinosaur
- Forbidden Foods (FFF) acquires plant-based bar and snacking company, Blue Dinosaur for $4 million
- In September, ForbiddenFoods agreed to the acquisition for a total consideration of $4M on a cash-free and debt-free basis, with $2M of the purchase price paid as cash consideration at completion
- Both parties have built brands that resonate with an active and health-conscious demographic
- FFF says the transaction will provide the opportunity to accelerate international growth, leveraging ForbiddenFoods’ ecommerce capability and existing Asia partnerships
- Despite the news, ForbiddenFoods is down 7.69 per cent, trading at 24 cents at 2:36 pm AEST