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FCA’s new crypto marketing regime comes into force, regulator issues 146 alerts in first 24 hours

The UK’s Financial Conduct Authority (FCA) issued 146 alerts in the first 24 hours of its new cryptoasset promotion regulations.

Facts

  • The FCA implemented new rules on cryptoasset promotions on October 8, as per policy statement 23/6.
  • The regulations apply to all UK businesses, trade bodies, overseas firms, and unregistered entities promoting cryptoassets in the UK.
  • Firms are required to promote cryptoassets clearly, avoid misleading consumers, and provide risk warnings and appropriateness assessments.
  • The FCA expressed concerns about the readiness of unregistered overseas cryptoasset firms to comply with the new regime.
  • The FCA made these changes to enhance the safety and standards of financial services in the UK in response to consumer concerns.

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