Tuesday, December 24, 2024

EML Payments and Visa team on digital gift card for shopping centres

EML Payments and Visa have partnered to offer a digital gift card solution for shopping centers and multi-retailer customers in the United States and Canada. This collaboration aims to provide a secure and convenient way for customers to purchase and deliver gift cards online, utilizing the familiarity of mobile wallet payments.

Facts

  • EML Payments Limited and Visa are working together to introduce a digital gift card solution for shopping centers and multi-retailer customers in the US and Canada.
  • The collaboration aims to provide a secure and seamless experience for customers to purchase and instantly deliver gift cards online.
  • Secure mobile authentication will be used to ensure the safety of transactions.
  • The digital gift card solution leverages the convenience and familiarity of mobile wallet payments.
  • EML Payments has been collaborating with Visa since 2017, bringing private-label gift cards to the US and Canadian markets.
  • The partnership enables EML to offer innovative digital products that reduce plastic waste in line with Environmental, Social, and Governance (ESG) goals.
  • To adapt to the digital age, businesses can prioritize customer loyalty, explore new product offerings, leverage technology to reduce costs and adopt scalable and accessible digital gift card solutions.

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