DigniFi: Names Neeraj Mehta CEO
- DigniFi is a platform company that connects consumers to financing that can be used for auto repairs, parts and accessories
- Announced that Neeraj Mehta has been named Chief Executive Officer, replacing Richard Counihan
- Richard Counihan will support Neeraj Mehta and continue serving by taking a seat on its board of directors
- Mehta, who helped lead the spinoff of Synchrony from GE Capital, joins with an outstanding track record in consumer fintech
- He will build upon mission of delivering access to financing for consumers in need and revenue growth to small businesses
- Mehta launched key digital products and point-of-sale initiatives and completed two acquisitions, plus 10 venture investments
