- Smart tech company Buddy Technologies (BUD) is expecting record LIFX sales as Amazon launches its Prime Day deals today
- Amazon Prime Day is an annual shopping event and is historically the largest retail event of the year
- Last year’s Prime Day exceeded the prior year’s Black Friday and Cyber Monday in combined sales
- The world’s largest online retailer, Amazon, is offering a free LIFX white smart light with every purchase of selected non-screen Alexa devices
- Buddy has prepared for the mammoth global sales event by strengthening its cloud capabilities to prepare for all the new customers to the platform
- Shares in Buddy are up 6.06 per cent following the news, worth seven cents each
