- Nearly 2.5 million people chose digital channels to become BBVA customers in 2020
- The figure represents 33.3 percent of total new customers achieved throughout the Group via individual channels
- Customer growth one of BBVA’s strategic priorities and these figures validate the Group’s efforts to create global programs
- Although BBVA going to continue with its commitment to expansion through new client acquisitions via digital channels
- In addition, BBVA is making a great commitment to its integration into third-party platforms or channels to reach new users
- As to its integration into other platforms, BBVA looks to third-party agreements as a great opportunity to continue driving organic client growth