- Alyce, a Boston, MA-based provider of a Personal Experience (PX) platform, raised $30m in Series B financing
- The round was led by General Catalyst with participation from incumbent investors Manifest, Morningside, Boston Seed Capital, Golden Ventures, and Victress Capital
- In conjunction with the funding, General Catalyst’s Executive-in-Residence Lou Shipley also joined Alyce’s board and Managing Partner Larry Bohn will become a board observer
- The company, which has now raised $48M to date, also intends to use the funds to accelerate growth through R&D, hiring, increased sales and customer support
- The marketplace consists of nearly 10,000 physical products and experiences and leverages AI algorithms to filter and fulfill requests based on recipients’ individual interests
- Alyce currently has nearly 170 employees across 7 countries