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Adway: Raises $6M in Seed Funding | Fintech InShorts: Latest fintech news, analysis by experts

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Adway: Raises $6M in Seed Funding

By Steve Sam

July 28, 2021

Adway Raises $6M in Seed Funding

Adway, a Santa Monica, CA-based digital advertising network for brands to engage and attract consumers by using street-level media, raised $6m in seed funding
The round was led by Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more
The company intends to use the funds for the commercialization of its system
The company provides a patented advanced optical system, featuring small, smart projectors that display both static and video content on the sides of vehicles
The company’s devices collect and transmit data to the client’s dashboard in real time
Using Bluetooth technology, The company identifies the number of active cellular devices within their vehicles’ proximity and tracks unique bluetooth identifier

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Singapore-based fintech start-up WSPN bags $30m seed funding

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