Square Inc.: Changes Name to Block
- Square Inc. builds common business tools in unconventional ways so more people can start, run, and grow their businesses
- Announced that it is changing its name to Block. Block will be the name for the company as a corporate entity
- The name has become synonymous with the company’s Seller business, which provides an integrated ecosystem of commerce solutions
- The change to Block acknowledges the company’s growth. Since its start in 2009, the company has added Cash App
- Block is an overarching ecosystem of many businesses united by their purpose of economic empowerment
- The name change to Block distinguishes the corporate entity from its businesses, or building blocks