Saturday, December 21, 2024

Italy’s Banca Sella becomes first European bank to launch QR code for the visually impaired

  • Banca Sella, an Italian bank with over 300 branches, is the first bank in Europe to implement TQ Braille, a tactile identification tool developed by Arti Grafiche Parini.
  • The bank will begin using TQ Braille technology on printed materials this month, featuring a QR code within a Braille-embossed frame.
  • The QR code directs users to an accessible web page or document that can be read aloud by screen reader systems like iOS’s VoiceOver and Android’s TalkBack.
  • The initiative is supported by UICI, Italy’s association for the visually impaired, and aligns with Sella Group’s “Make an Impact” plan, which focuses on enhancing product and service accessibility.
  • Banca Sella’s efforts are part of a broader movement in the financial sector to meet the needs of visually impaired individuals, similar to Brazilian challenger Parabank, which plans to introduce Braille and tactile features on physical cards.

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