Mastercard acquires Minna Technologies to upgrade subscription experience

Mastercard has agreed to acquire Swedish fintech Minna Technologies, specializing in subscription management, for an undisclosed amount.
Minna Technologies, founded in 2016 and based in Gothenburg, offers B2B2C technology to help consumers manage their subscriptions through banking apps and websites.
The firm serves over 120 million users and claims the widest global coverage for subscription and payment management.
Gaurav Mittal, CEO of Mastercard’s Ethoca, highlights the value of subscription-related services for fostering long-term consumer relationships.
The acquisition aims to enhance consumer experiences by simplifying subscription modifications, extensions, or cancellations.
Minna’s services will complement Mastercard’s existing tools, helping manage merchant-consumer relationships and reducing disruptions.
This deal follows Mastercard’s $2.65 billion acquisition of Recorded Future, an AI-powered threat intelligence platform, in September.
The acquisition is subject to regulatory review.