Wealthtech start-up for women Propelle launches in the UK

Propelle is a London-based investment platform designed specifically for women to help close the gender wealth gap and empower women financially.
Founded by Ayesha Ofori, a former Goldman Sachs executive, Propelle combines community support, financial education, and investment options tailored to women.
The platform offers traditional investments like ISAs and funds, as well as alternative investments such as art, wine, fractional real estate, and start-ups.
Users can align their investments with personal values, including sustainable and Shariah-compliant choices.
The app is free to download and provides features like general investment accounts and monthly webinars, with advanced content available via subscription.
Propelle has raised over £1.2 million in pre-seed funding, with 90% of investors being women.
This launch is significant against the backdrop of declining financing for female-led fintechs in the UK, which dropped to 7% in H1 2024.
The company plans to add features like digital financial planning, goal setting, and risk assessment tools in the future.