BankingBusiness

Sales Boomerang & Mortgage Coach: Announced their merger

Sales Boomerang & Mortgage Coach: Announced their merger

  • Sales Boomerang’s groundbreaking automated borrower intelligence system notifies mortgage lenders when a customer
  • Announced their merger and the appointment of SaaS executive Richard Harris as CEO
  • Working toward the merger since LLR Partners’ investment in the firms, which was announced in January
  • An award-winning platform that gives borrowers the confidence to make a home loan decision
  • Together will position lenders to reach borrowers with the right information at the right time
  • By bringing together the very best in database monitoring, market intelligence, automation, personalization, and education
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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